What if everything you want is also seeking you?
If you’re a small business owner, it’s time you acted like this is true. Because when it comes to your customers, it probably is.
When you’re selling a service or product, chances are you’ve done a lot of thinking about your target customer – What is their age range? What do they like? What are their buying habits?
While all of these questions are important to consider, another important way to pair your company’s data with imagination to devise a sales strategy is to think about your customers’ experience when they buy your product.
This is where the concept of Omnichannel retail can be your best friend.
Omnichannel retail is defined as an integration of the various channels of shopping available to customers (for example – online, in a physical store, or by phone).
Omnichannel retail keeps the customer experience in mind during every step along the sales cycle. With an Omnichannel approach, there is no division between mobile shopping and in-store shopping. There is just shopping.
The cosmetic retailer Sephora has become famous for implementing one of the most highly-praised Omnichannel sales strategies there is. Sephora’s customer service experience does not end when consumers leave the store.
Instead, Sephora offers its customers tons of fun, free ways to engage with their product on the web or a mobile device, both before and after they’ve bought it in the store. (And they usually do buy it … again, and again, and again.)
The brand has thought of everything, from video tutorials to the “V.I.B” Club – which stands for Very Important Beauties.
Imagine: customers have interacted with virtual samples of a new makeup shade on either a phone or computer and now they are ready to buy it. With a click of a button or swipe of a finger, the Sephora app shows which brick-and-mortar location is closest and has the particular item in stock.
Consumers can even bring their devices into the store and pay on their phones while talking with a salesperson and learning more about their favorite makeup.
The long lines are eliminated, customers feel empowered, and shopping is fun again.
Of course, the companies that use Omnichannel benefit too. When customers are happy and engaged, they buy more. Plus, having no division across sales platforms means that consumer product preferences, sales history, and payment information are all stored on your POS platform no matter how and when someone bought something.
As a business owner, this means less time tracking sales data and more time bringing in revenue.
So, now it’s your turn. Imagine there are thousands of future customers out there who want your exact product (because chances are, it’s true!).
How can you take advantage of Bloomforth’s Omnichannel technology to make buying easier, more fun, and engaging?
We’ve come up with a few ideas:
- Build a Pinterest board to let your customers showcase the products they like in your store. Link your Pinterest page to your online store so web users know where to buy what they love as soon as they see it.
- Give online customers 10% off their next in-store purchase when they save their favorite items in a virtual shopping list. Give them the choice to buy on their mobile device when they visit you in the store.
- Create an on-brand retail app that allows your customers to scan the products they like in store, then see photos of how other people have used the product before they buy it online.
These ideas only scratch the surface, but, no matter which strategy you use, Bloomforth’s software tracks purchases made across all devices and helps you know what’s working.
Let us hear your ideas! What is working for you?