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How to Build Massive Brand Awareness

Tell me if this story sounds familiar: You released a new product or launched your new business that will change the world. You post the idea all over your social media accounts, sit back, and wait for the overwhelming response to come rolling in and have people all over the world flocking to your product or service, only to receive not what you expected from the market and causes your confidence to deteriorate

Every small business owner has gone through and continues to go through, this scenario almost every day. Whether you are launching a new business or you’ve been in business for a while trying to spread the word, creating brand awareness is one of the most difficult aspects of the growth of your business or personal brand.

Sure, brand awareness might sound simple in terms of posting what you do on social media and telling all of your friends, but that result doesn’t have much of an impact. There are far more variables that play a role in people knowing your business, but there are three in particular that are tried and tested by well-respected businessmen and marketers that may help you achieve the massive notoriety that you so desire.

  • Provide something of unique value: As respected authors Chip & Dan Heath (Made to Stick) and Perry Marshall (80/20 Sales and Marketing) say in their respective books, in order to bring the attention your need for your business or brand to succeed, you must provide some sort of value that is interesting and intrigues people enough to want to pay attention to your business. Offer something unique to people that can help them ease stress or pursue a certain goal, not just something that sounds cool in your imaginary world. For instance, if you are a financial consulting company, offer a quick cheat sheet on how to read an income statement or a free webinar on how to prepare your taxes. Or if you small bakery with a special treat, show the world a quick shot of how you make it on Facebook or Instagram.

  • K.I.S.S. (Keep It Simple, Stupid): Ray Kroc, the man responsible for globalizing McDonald’s, states this acronym in his book Grinding it Out and this can easily be applied to building massive awareness for your brand. Sure, you want to unique content, but don’t make it so complex that someone who has never heard of you is not interested due to their inability to understand. If make content about something and make it harder than it really is, it will raise suspicion of your customers. As Perry Marshall says, “You should always be suspicious of complicated things. You should even be more suspicious of people who make simple things complicated.”

  • Treat customers like V.I.Ps: People love when their favorite celebrity responds to their tweet, likes their Instagram photo, or responds to their Snapchat. As Jules Marcoux (The Marketing Blueprint) and Jonah Berger (Contagious) said, to build massive popularity for your business, you must treat the customers you already have like V.I.Ps. This can be done by always responding to those who contact you on social media in a timely manner or send a personalized thank you gift like Gary Vaynerchuk sent someone a signed Chicago Bears jersey as a thank you for purchasing a certain amount of wine. When people see these things, they know that you not only care deeply and appreciate your customer’s support but it shows that your business is connected to the community.

If you would like to learn more about building large awareness for your brand, here are some books that can help:

  • The Marketing Blueprint by Jules Marcoux

  • Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

  • Contagious by Jonah Berger

  • Made to Stick by Chip & Dan Heath

  • Pitch Anything by Oren Klaff

  • 80/20 Sales & Marketing by Perry Marshall

By applying each of these principles, you will surely achieve the brand success you so desire.

We wish you much success

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