Have you ever heard of the question “If a tree falls in the forest, and nobody’s around to hear it, does it make a sound?” Well, as the entrepreneur Tai Lopez says, “Who cares? If no one knows about it, then it doesn’t matter.” The same goes for your business and its products.
It doesn’t matter how good you think your products are or what the great results they could give to people, if no one can find your product, then people will just past your product by and move on to the next one. In order to avoid this situation, you need to learn how to tag your products.
Tagging your products is the main difference between people being able to find your products and people just passing them by like Vanessa Carlton’s piano in the “A Thousand Miles” music video. The right tag for your product can bring a flock of new customers in to see your store and begin to change the lives of many.
So, how do you tag your products? Well, not to worry because your friends at Bloomforth has you covered with three quick and easy tips you can use to tag your products and start raking in new customers by the boatload.
- Use Twitter.com/Search: This tip comes from the great business developer Gary Vaynerchuk. In his best-selling book Crush It! he states that using this Twitter feature will narrow in on the pulse on your subject matter. This search will help you find the latest terms and trends in your industry as well as what your target market is talking about. For example, if you are in the men’s clothing industry targeting young adults, you can use this tool to see what style of clothes they are into, how they feel about the clothing, and how they describe the clothing. After viewing these results, you can use some of the terms to tag your items on the Marketplace so your customers can easily find your products.
- Research the Leaders of Your Business: Not all of the research should be done on social media. Some of the business you are competing with know a thing or two about product tags and there is no shame in taking some things from them, for it is the legendary artist Pablo Picasso who said: “Good artists copy, great artists steal.” If you are in the jewelry business, for example, look for what other jewelry companies – like Vitaly for men or Kendra Scott jewelry – look at their product descriptions and see how they tag their items. By doing this, you’ll get a better look at how the top companies do it, and it will give you a much higher advantage that those in the same industry and region as you.
- Use a mix of Easy and Unique Tags: When it comes to tagging your products, the best thing to do is to think like a customer. A customer may search for your stuff using some vague, easy terms most of the time, and sometimes may search for your stuff using some weird, unique terms. Dedicate your attention to both by making tags just for them. Going back to our men’s clothing example, make a tag for those customers searching simple terms like “long t-shirt” and a tag for those customers searching for unique terms like “scoop” or “long tail.” By doing this, you are respecting the desires of your customers and making it easier for them to look for your products.
By using these tips, your customers will find just what they are looking for on their terms, which will make them love your business that much more.
We wish you great success
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